New members are now greeted with an interactive onboarding experience that explains how The Guestbook works, helps them personalize their profile, and introduces key earning features like Cash Back, Cash Forward, and optional tools such as the Browser Extension, Dining Program, and Referral Program.
This guided orientation replaces a static first-time login, transforming initial visits into an opportunity for education, engagement, and brand connection.
Touch-points
| Area | What members see | Why it helps hotels |
|---|---|---|
| Member Dashboard (First Login) | A full-screen, multi-step welcome modal introducing Cash Back, Cash Forward, and core Guestbook benefits. | Clarifies The Guestbook’s value proposition immediately, reducing confusion and early drop-off. |
| Personalization Steps | Slides prompting users to confirm email, set preferred currency, and choose travel preferences (solo, family, romantic, etc.). | Captures critical data to personalize communication and future dashboard experiences. |
| Feature Introductions | Optional slides highlighting the Browser Extension, Dining Program (USD users only), and Referral Program. | Encourages adoption of additional earning tools, driving ongoing engagement beyond stays. |
How it works
-
Automatic Trigger:
The welcome flow appears automatically when a new member first logs into their Guestbook Dashboard. -
Guided Introduction:
The first slides explain how Cash Back and Cash Forward work, using clear visuals and concise copy. -
Profile Setup:
Members are prompted to confirm their email and set a preferred currency—both required steps for completing onboarding. -
Personalization:
Users can select their travel preferences (e.g., solo, family, romantic), enabling more relevant recommendations later. -
Optional Exploration:
After completing required steps, members can explore additional Guestbook features:-
Browser Extension — earn Cash Back on non-collection stays
-
Cash Back Dining — earn at 20,000+ restaurants across the U.S. (USD users only)
-
Referral Program — earn rewards for sharing The Guestbook with friends
-
-
Completion Logic:
-
The onboarding status is set to “complete” only after all required slides are finished.
-
If a user exits early, the flow resumes from their last completed step the next time they log in.
-
Once complete, the modal no longer appears on future visits.
-
Why it matters
-
Improved First Impressions:
Converts first-time logins into guided, welcoming introductions that immediately show members what The Guestbook offers. -
Higher Feature Adoption:
Encourages immediate engagement with underused features like the browser extension and dining rewards. -
Stronger Brand Identity:
Reinforces The Guestbook’s role as a modern, travel-focused brand—not just a rewards platform—creating a more unified and memorable member experience. -
More Frequent Brand Interactions:
By introducing members to our full ecosystem early, the onboarding flow encourages more ongoing engagement with The Guestbook between trips—and helps connect them with hotels in our collection faster. -
Reduced Support Tickets:
New users better understand how to earn and redeem, cutting early confusion and contact volume. -
Data-Driven Personalization:
Early collection of currency preferences and travel styles enables more relevant dashboard content and future communication.
The new Member Welcome Screens help every user start strong—understanding The Guestbook’s value, connecting with our brand, and engaging with hotels in our collection from day one.
For questions or feedback, please contact your Partner Success Manager.
