Many hotels turn to steep discounting in an effort to get ‘heads in beds’ and win market-share. We are here to remind you that you have a better more cost-effective option.
In a recent study, we found that 68% of guests preferred an offer that included a combination of a lesser discount + cash rewards vs. an offer that only showed a higher discount.
Offering cash rewards + discounting costs much less (see below example based on $100k of Gross Revenue)
Benefits of why our partners love cash rewards:
- Guests easily understand the value of cash
- Won't break parity with OTAs
- Guests feel recognized an appreciated
- Enhances brand value
- Less discounting = higher rates
- Attractive to both leisure and business travelers
Incorporating Cash Rewards in Email Marketing
Email is a highly effective way to communicate and build strong relationships with your guests. By simply adding The Guestbook's Cash Reward Messaging into your email campaigns you can boost loyalty, lessen OTA dependence, and strengthen your direct booking efforts.
Recommended Email Types:
- Limited-Time and Promotional Offers: Discounting isn’t your only option. Use Cash Rewards as your main incentive or combine with a conservative discount to increase ROI.
- Post-Stay / OTA Winback: Stop paying high OTA commissions for your repeat guests.
- Newsletters: Stay top of mind with your guest database. Share hotel updates, upcoming events, and remind guests why they should choose your hotel for their next trip.
- Website and Cart Abandonment: Put a stop to users shopping around for a better
deal after they leave your site. Entice them back with targeted messaging and a clear reason to book direct.
Email Examples:
